At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.

About The Role

The Global Marketing Manager will play a pivotal role in fostering profitable growth for sulfuric acid and styrene monomer catalysts through comprehensive strategic, operational, and commercial marketing. This role requires a visionary leader who can develop and implement effective market strategies while ensuring alignment with BASF’s overarching goals.

How You Will Do It

Strategic Marketing:

• Develop and implement a global market strategy as well as regional specific strategies for sulfuric acid and styrene monomer catalysts, utilizing clearly defined KPIs to measure success.
• Continuously map the competitive landscape, providing timely market intelligence to define BASF’s positioning in the market.
• Identify potential partnerships and growth opportunities to enhance market presence and profitability.
• Optimize the global manufacturing network to meet the strategy, collaborating with various stakeholders to drive implementation.
• Support the evaluation of strategic investments, acquisitions, and/or divestitures.

Operational Marketing:

• Achieve global financial profitability targets for the segment.
• Develop and maintain a pricing strategy using regional competitor benchmarking, optimizing utilization of global assets.
• Identify and implement cost optimization measures related to product costs, including raw materials and fixed expenses.
• Collaborate with the supply chain team to define an effective stock strategy for finished products, aiming to optimize healthy inventory levels and minimize average cost of inventory value.
• Drive innovation by identifying business cases for new product development and leading R&D projects, including the formulation of intellectual property strategies.
• Optimize the product portfolio and actively manage the product life cycle, planning and executing successful new product launches with support from Sales, Supply Chain, and Operations.

Commercial Marketing:

• Define consistent product positioning and selling narratives in collaboration with Technology Managers, creating comprehensive sales packages for the sales teams.
• Plan and execute targeted marketing communication activities, ensuring consistent messaging across various channels such as social media, press releases, conferences, advertisements, and other marketing publications.
• Develop and nurture relationships with key customers and partners to enhance customer loyalty and drive sales growth.
• Ensure globally aligned product knowledge and standards for technical and warranty proposals through close collaboration with Technology Managers.
• Provide detailed product datasheets and specifications, facilitating product transfers and associated processes.

What We Look For

• Bachelor’s or master’s degree in economics or a related scientific field.
• Minimum of 7 years of experience in commercial marketing, sales, and product management within the chemical industry, with at least 5 years of experience specifically in chemical catalysts, preferably sulfuric acid and styrene catalyst segments.
• Previous experience collaborating with Production and Technology teams in the field of chemical catalysts.
• Capable of establishing pricing strategies that directly influence profitability.
• Demonstrated ability to achieve results by collaborating with global partners.
• Highly entrepreneurial mindset with strong conceptual and analytical skills, capable of navigating complex business challenges.
• Excellent communication skills, with the ability to engage across regions and functions effectively.
• Strong project management skills, demonstrating the ability to lead cross-functional teams towards achieving results.
• Willingness to travel globally to achieve market targets. (25% travel)
• Proficient in the use of Power BI, Microsoft Excel, and PowerPoint.