Working Student (f/m/d) - Experience Center Marketing & Communication

Date: 07/17/2025
Company: SAP

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

What you'll do

Position title: Marketing & Communication for Innovation Experience

Work Area: Marketing
Location: Walldorf
Expected start date: September 01, 2025

Are you a creative thinker with a passion for storytelling, marketing, and innovation? As a working student in our team, you’ll play a key role in bringing SAP’s most immersive experiences to life—across events, Experience Centers, and digital platforms

In this role, you’ll

Supporting marketing initiatives for events, Experience Centers, and other key physical and digital touchpoints.
Crafting communication plans that span internal and external channels like newsletters, websites, and social media.
Creating high-quality assets including copy, photos, and videos to be used across digital and in-person experiences.
Supporting internal communications and storytelling within the Experience Hub.
Shaping dedicated employee engagement formats to drive awareness and adoption.
Driving operational excellence across marketing and communication initiatives.
Researching new trends in marketing, digital storytelling, and experience design.

What you bring

Enrolment in a Master’s degree program—ideally in Marketing, Communications, Business, Design, or related fields.
A creative mindset with strong storytelling and presentation skills, and a good eye for design and visual clarity.
Curiosity about SAP’s solutions and a desire to translate that value into engaging narratives.
Solid skills in Microsoft Office, especially PowerPoint; experience in photo or video editing is a plus.
Initial experience in marketing, content creation, or internal communication.
A proactive, self-organized, and collaborative working style.
Excellent verbal and written communication skills in German and English.
Willingness and ability to work on-site in Walldorf on a regular basis.

Meet your team

You’ll join the Experience Hub, a dynamic, creative team within SAP’s Customer Success board area. We’re responsible for flagship touchpoints like:

SAP Experience Centers
SAP AppHaus
SAP’s Learning Centers
Executive-level Events

Our mission is to create exceptional, immersive experiences that showcase SAP’s business value—powered by real-life use cases, demos, and design-led storytelling. From ideation to execution, we shape how customers engage with SAP across the entire value journey.

Curious About Our Work?

Here’s a taste of what we’re working on:

Events: SAP Saphhire Event Showcase
SAP Experience Centers: Are you ready for innovation? Discover SAP Experience Centers
S.Mart: POV: You're Hungry and You Head to The Smart Store with No Cashiers and No Lines

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is an SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

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